“Hope is not a strategy and a goal without a strategy is just a wish.”
Same is applicable for the construction industry. An effective strategy plan can help you to grow your construction business. Market conditions vary across the construction industry, with different rates of growth in residential, public, retail, civil engineering and office building sectors, making it important to identify the niche where you want to compete.
Your strategy should take account of opportunities for refurbishing existing buildings, as well as taking on new-build projects. Making strategies and executing them can result in getting a bunch of clients for your construction firm.
Here are some strategies to get the regular construction clients:
1) Evaluate your Projects:
You are in a search of good projects. The best way to get that is pitching every corporate job, right?
Wrong,
This is the most embarrassing method of bidding on a project. Such practices can tarnish your reputation. Taking projects that you can not afford initially and then turning it down later impacts hugely to your business.
Evaluate your construction business’s realistic capabilities. Use Construction management software that can help you in managing your bids.
Construction bidding software can help you in identifying your business capabilities. Concentrate on what your business is good at? And just stick to it.
2) Gain accolades:
Apply -and- Win.
Applying for Business awards are a great way of building your brand.
Don’t try to start it with a huge platform. You can go for Salmon Safe Accreditation, the UK’s Acclaim Accreditation, or ABC’s Accredited Quality Contractors.
After winning the award publish it on your website and issue press releases. This will be a great help in driving the attention of clients to your construction business.
Go for Construction Project Awards and the Master Design Awards to achieve on some bigger level. This would certainly draw the attention of clients to your bids.
3) Marketing Strategies:
If you are an owner of a construction company, then probably there is no time or little less time for any marketing activity. Marketing could be the last thing to think.
Start with Social Media Marketing. Promoting your business on various social platforms can help you in building a good network.
Go with On-page and Off-page SEO activity. When you have your online presence, then do submit your links to the local directories or industry relevant directories.
Advertise your work for spreading the awareness and build the trust.
4) Be Reachable:
Make sure your potential clients are able to call you, message you, tweet you. Keep your communication channels open for your clients.
Responding to your clients on time creates a good impression of you and your construction firm. Be available to your communication channels and take leads. This can assure your clients of being served on time.
5) Personal Touch:
In this world where everything is automated, a personal touch can go a long way in the construction industry. Apart from the professional talks, be little personal to assure them that they have found the right firm. Let them talk about themselves. Have time for them. Listen them. Assist them.
Surely, after following these simple strategies, get your phone ring with the right kind of calls and customers and QeCAD helps you in making your strategies to execute well.